Webinar: Shifting the Narrative on Birth Control: A Landscape Scan of Messaging and Market Research in New York State

November 14, 2023 11:00 AM - November 14, 2023 12:30 PM

The deck is stacked against birth control access. Misinformation about birth control abounds—a result of efforts to confuse consumers and make it more difficult for them to get the care they need. Coordinated messaging is needed to close the believability gap on the real and growing threats to the legitimacy and legality of contraception and reset the narrative on the value of birth control in people’s lives. During this webinar, a team of analysts at Greater Good Strategy, a women-led digital marketing, social media, and online fundraising firm, shared findings from New York State landscape scan on current fundamental messaging on birth control and how the results can help providers improve their outreach activities to best reach clients and partners.